Safeguarding
Your Brand
At Kreller, we combine our innovative predictive analytics software with experienced legal and certified investigative teams to provide you with a customizable approach to protect your brand’s intellectual property and minimum authorized pricing. Our tailored services follow a three-step process.
Monitor
Our skilled brand consultants will use our innovative predictive analytics software to automatically monitor over 1000 e-commerce marketplaces around the world to swiftly identify companies that are violating your trademarks, copyrights, trade dress, patents and minimum authorized pricing. We will use cluster technology to identify the biggest offenders that pose the most risk to your brand’s IP or MAP. Your individually assigned brand manager will provide you with weekly reports that provide this information and other actionable intelligence on websites/pages violating your IP or MAP.
Contain
Our brand consultants will provide a customized enforcement strategy based on the needs of your brand. A basic containment enforcement strategy can be implemented immediately by using our systematic take down process to remove offending sellers’ websites/pages from e-commerce marketplaces. We know how to efficiently manage the take down process across all e-commerce marketplaces and send cease-and-desist letters to any company violating your brand’s IP or MAP. Our brand consultants can also assist you with signing up for Amazon Brand Registry and with getting your brand gated on Amazon. When necessary, our team of experienced investigators can provide you with comprehensive reports on any international company that is violating your brand’s IP. Our brand consultants will review the comprehensive reports and work with you to develop a customized elimination strategy that works best for your brand.
Eliminate
Our investigators have experience conducting investigations in China and other foreign countries. They know how to perform test buys and gather evidence that can be used in administrative enforcement proceedings, and civil/criminal cases in China and other foreign countries. Our brand consultants will manage our investigators and legal team in China and other foreign countries to initiate administrative enforcement proceedings, and civil/criminal cases to stop companies from manufacturing counterfeit versions of your product.
